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Ethiopian shoemaker takes great strides
Eight years ago Ethiopia’s Bethlehem Tilahun Alemu decided to sell cool colourful shoes made of recycled materials, including car tyres.
The company which she started, SoleRebels, would soon become the planet’s first fair trade green footwear firm - certified by the World Fair Trade Organization (WFTO) - and is now one of Ethiopia’s most thriving businesses.

Ethiopian shoemaker takes great strides

Eight years ago Ethiopia’s Bethlehem Tilahun Alemu decided to sell cool colourful shoes made of recycled materials, including car tyres.

The company which she started, SoleRebels, would soon become the planet’s first fair trade green footwear firm - certified by the World Fair Trade Organization (WFTO) - and is now one of Ethiopia’s most thriving businesses.

Filed under Ethiopia business fair trade SoleRebels Bethlem Tilahun Alemu footwear entrepreneur African business habesha

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  8. camerasandmachines reblogged this from friendlycloud and added:
    I usually all about buying locally made, US goods. But once in awhile you find a company like SoleRebels making a great...
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    Reblogging because this is incredibly COOL!!
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    some more info about sole rebels!
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